
The Armstrong Legal website initially had the navigation menus built in flash and despite the large amount of existing content, the website did not appear in search engines. The primary objective was to rebuild the website in a search engine friendly format and optimise the existing content. Since the initial development, this website has undergone a couple of design changes and a large increase in the amount of content available on the site.
With Over a 3 year period, this website has gone from 'zero to hero' - more than 20,000 unique visitors per month visit the Armstrong Legal website. In November, 2009, the Armstrong Legal website was ranked #5 law firm website in Australia (Source - AFR / Hitwise - based on internet traffic).
Armstrong Legal's highly optimised site is performing extremely well to brief by bringing high volume traffic, yet not receiving unwanted leads for time wasters and unprofitable customers. A refined contact process has achieved this.