Search Engine Optimisation
How do people access my website?
Accessing your website can be done by typing in a URL (website address) or clicking on a link to your website. Ensure your website address is prominantly displayed on business cards, brochures and print advertisements. Links from search engines, emails or other websites is more effective as there is no need to type in the web address.
How can my website be found in search engines?
Search Engine Optimisation is relatively new phenomonan that promotes websites in search engines. Google is responsible for more than 75% of website searches and is the most common means of searching for information across the globe. Having your site well ranked in Google, Yahoo and other search engines is the most effective method of generating traffic to your site - but the process of optimising your website is complex and can be time consuming.
Why is it important to have content in my website?
People browsing websites are generally researching before buying. It is important to give your audience enough information to encourage them to the contact you – but not too much to overwhelm them.
Should I have more or less content?
This depends entirely on your industry and the product or service that you are offering. In our experience, service based industries need a greater amount of written content
Is it better to write the content myself or use a copywriter?
Copywriting is one of the most essential elements of effective online marketing. Often there is a difficulty in balancing content that grabs attention with the ultimate intention of having the reader take some form of action and content that is being found in search engine listings. No one knows your business better than you do – but communicating in writing is difficult for some people. Generally it is best to draft your ideas and have a professional copywriter finish it off for you.
People browsing websites are generally researching before buying. It is important to give your audience enough information to encourage them to the contact you – but not too much to overwhelm them.
Should I have more or less content?
This depends entirely on your industry and the product or service that you are offering. In our experience, service based industries need a greater amount of written content
Is it better to write the content myself or use a copywriter?
Copywriting is one of the most essential elements of effective online marketing. Often there is a difficulty in balancing content that grabs attention with the ultimate intention of having the reader take some form of action and content that is being found in search engine listings. No one knows your business better than you do – but communicating in writing is difficult for some people. Generally it is best to draft your ideas and have a professional copywriter finish it off for you.
| it's all in the pudding We believe the proof is in the pudding, so why not look at some of the recent works we have completed. + take a tour |
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