How do people access my website?
Accessing your website can be done by typing in a URL (website address) or clicking on a link to your website. Ensure your website address is prominantly displayed on business cards, brochures and print advertisements. Links from search engines, emails or other websites is more effective as there is no need to type in the web address.
How can my website be found in search engines?
Search Engine Optimisation is relatively new phenomonan that promotes websites in search engines. Google is responsible for more than 80% of website searches and is the most common means of searching for information across the globe. Having your site well ranked in Google, Yahoo and other search engines is the most effective method of generating traffic to your site - but the process of optimising your website is complex and can be time consuming. An alternative to 'Organic' Search Engine Optimisation is paid inclusion - aka Google Adwords.
What is google Adwords?
Google Adwords is a service that enables websites to appear in the "sponsored links" on the right hand side of the search results. The position and frequency of your link appearing is dependant on how much you pay in relation to competing websites. Google adwords requires regular monitoring otherwise it either becomes extremely expensive or loses it effectiveness.
What should I do to keep in touch with people after they visit my website?
Ideally, when someone browses your website, they will leave their contact details (including their email address) via a contact form. With anyone who leaves their details, it is important to keep in regular contact with them via email marketing. Naturally, there are privacy laws to comply with - but eitherway regular contact will likely generate more sales.
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