
At FAQ Interactive, we are passionate about what we do, and for that reason alone you will be getting good value for your money. That isn't all there is to it though, if you are going to make an investment in marketing your business online, you will want to feel comfortable that the people you are paying have the skills and experience to do the job.
Our online and e-marketing experience at FAQ Interactive goes back to the late 80s, when the internet was still something that people were just learning about, and communication was being done by fax. Google was barely a twinkle in Larry Page's eye.....
Phil Cawthorne - Managing Director
For more than 17 years, Phil has been helping business's increase their sales revenue! This experience enables him to understand the buying patterns of potential customers for a wide range of industries and his ability to generate leads with a high level of conversion is uncanny.
His talent for generating leads was first noticed while working for a global online Messaging company, Premiere Global Services, also known as Xpedite Systems. As a Sales / Account manager, he single-handedly managed over 200 accounts including Credit Suisse, P&O, Dell, Reserve Bank of Australia and American Express.
It was at Premiere Global Services - where he met Simon Edwards, now Creative Director at FAQ.
Itchy feet led Phil to accept a transfer to Singapore and over the next 4 years he held positions such as Sales Director, Asia and Vice President of Marketing.
Upon his return to Australia, he saw an opportunity with Search Engine Marketing and spent the next few years analysing and integrating the SEO procedures with more traditional marketing techniques. This resulted in the birth of FAQ Interactive.
He enjoys an ecclectic mix of leisure activities from Skydiving to Scuba to sitting on the harbour foreshore and playing guitar.
Simon Edwards - Creative Director
Travelling through developing countries of South America and Indo-China changed his outlook a little, so Simon made a choice to always try to keep a balance with the need to feed the soul and the pocket. "The pockets are a little harder to fill sometimes, but at least it is easy to know what goes in there."
Having a creative outlet, like photography and design direction with the creative guys in the team, allows him to fulfill one side, and running the business, strategising and creating effective elements to clients campaigns, fulfills another.
Simon worked for many years with global online Messaging company, Premiere Global Services, also known as Xpedite Systems, acting as the Campaign Manager, Client Services and Operations Director, among other positions over the 8 years.
Before living in Sydney, Simon spent 3 years in Brisbane, starting his photography business, and working within the photographic industry as a camera technician.
Simon started working with cameras in 1989 with Nikon UK Ltd, when he had damaged his first camera and it needed repair. At 15 years old he approached them to start working in the Professional Service Department. "It seemed like the perfect way to get training, exposure and experience with cameras, learn how they work, pull them apart, and put them back together... and not have anything left out.....". That became the nature of how he has worked until now.
Carlos Guajardo - Senior Designer
In my Design infancy I studied the craft and achieved accreditations through, the Design Centre Enmore and Macleay Colleges, Sydney. Later adding strings to my bow in, Website and Electronic Media Design via Shillington College.
In my 18yrs with-in the Graphic Design Industry, I have had the privilege to grow and witness alongside its practices in Modern Design and the growth of its tools.
As Design is ever-changing, where it will take me is unknown and all part of my excitement and passion for the Industry, as it’s the Journey which I have learnt to embrace.
Through my career I have been fortunate to participate and create with some of Australia’s leading Companies and brands. It is this valuable hands on involvement and education that has proved itself time and again in giving me all the attributes that are required in presenting the exact needs of my colleagues and clients.
Through my business and personal endeavours both here and abroad, in the clear waters surfing or wondrous natural surroundings beside an open fire and star filled night sky I have come to believe that life is exactly like art and you have to continue to work hard to make it simple and still have meaning.
A firm believer of the 'Less is More' theory when creating functional and aesthetically pleasing pieces.
My credo is best supported by the words of one of my favourite Creative Literary genius', Charles De Lint (author) - "the best Artists know what to leave out"...
My Creative Specialities
- Print Design
- Electronic Design (Email & Website)
John Kelaita - Development Manager
John Kelaita, a university qualified Computer Science graduate, has been developing software and website applications for over 10 years. His ability to develop small to large scale applications in a variety of languages including PHP and .NET is surpassed only by his ability to solve complex problems in any situation.
John has always had a passion for programming since he started programming in Basic on the Commodore 64 and Amiga computers. In recent years, John spends a lot of his time developing his own custom web and software solutions, including some 3D game development.
His role as a programmer is challenging and beneficial, as he feels it motivates him to create solutions to common problems, whilst allowing him the freedom to always test and implement new technologies in his developments. John is quite eccentric to say the least, but loves a challenge and always adopts a "never say die" attitude.
When asked what is the single best piece of advice he could give somebody, he simply responded "ask yourself, you're the only person who already knows what's best for you".